27 May 2009

What lies beneath the surface?

This image builds on my last idea of green energy. However, what looks like an idyllic city powered by wind turbines, is actually a marketing gimmick meant to merely convince you of their commitment to renewable energy.  What lies beneath the surface of its energy source is coal.




























For this, I used my original lamp and wind turbine image from assignment 3.  In this version the turbine and lamp shade are colored in a rainbow blend.  The rainbow signifies the hope people have for renewable energy, but that hope will have to sustain us for generations.  Even the most progressive states like California and countries like Germany have decades long targets for their green energy portfolio.  Germany's goal for renewables is 27% of their overall electricity demand by 2027 with California's at 33% by 2020.   Maybe it's difficult to see incremental change this early in the adoption of renewable energy, but this is the case for all great ideas.   

I made multiple copies of the wind turbine to place along the mountain ridge behind the city's skyline, this time in the traditional "green" color. With a projected figure of 7 million residents by the end of 2009, a city like Hong Kong would need over 7,000 wind turbines to power its demand (source).
  

The sand was extracted from thejeshgn.com

















and the sky from wallpapergate.com.

















The city is Hong Kong, but is meant to be ubiquitous with any large city on the planet. I intended to use a personal photo of the Hong Kong skyline taken in 2007. The smog that year was the 3rd worst on record since 1968 and Guangdong, another city visted on that trip, experienced the worst smog in 59 years.

















The final piece of the image is the coal. I attempted other options to tell the story of "what lies beneath": birds covered in oil from the Exxon Valdez spill, the traditional Texas oil pumper, and oil fields on fire. The coal provided ease of recognition as well as manipulation.





























Note: The outlet is from assignment #3 and as such, I did not document its location on the internet, the orange extension cord was hand-drawn.

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